The Reviews
David Meerman Scott, Author, The New Rules of Marketing and PR
“Are you simply creating marketing campaigns to satisfy your own ego? That’s what most companies do even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business.” Jeffrey Hayzlett, Marketing Maverick and…
Continue Reading The Reviews»Precision Blog
Relevancy, Passion and Quality of Life
How Relevant is Passion? Are your passions relevant to your life, career, family and friends? A lesson learned from a plumber!
Continue Reading The Blog»Delighting The Customer? Is Facebook The Culprit?
Many of you know that I speak frequently of Liz Miller, VP of the CMO Council, but in today’s Marketing Magnified, she really takes on relevant, precise conversations to a new level. So the question she succinctly poses is “how do you delight” a customer and the bigger trick, how do you measure this “delight”?…
Continue Reading The Blog»Marketing Automation Gets BtoB Mag’s Attention With New Survey
November 7th B to B Focused on Marketing Asset Management The November 7th issue of BtoB is filled with information and data points which are of interest to the marketing communitya s well to marketing service providers. The headlines on the front page seem to hit a topic of interest: Going Local Marketing to Small…
Continue Reading The Blog»Precision Marketing Works!
Have you recently received timely, targeted, and relevant marketing material? If so, let us know! #precisionmarketing
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Precision Speaks!
Lee is Available to Speak at Your Next Event
Lee Gallagher is a keynote speaker and is available for conferences. He has has been entertaining and educating audiences across the globe on leveraging data to deliver relevant campaigns.